The medical industry is unique in what avenues have the best outcome when it comes to marketing. An elevated brand, a easy to use website, a targeted PPC campaign, and a large organic footprint are the keys to a growing business and built out solution for when an exist strategy is right around the corner.
West Boca Eye Center came to us and needed a new website and strategy to dominate their local rankings.
Production was started immediately and within 2 months a new website with new photography, and video production assets were showcasing the new face for West Boca Eye Center.
During the branding and foundational process we undergo a rigorous competitor analysis to see where there are gaps and opportunities within SEO or organic presence. This helps shape the sitemap and allows us to build a site that can rank for desired keywords and target the right demographics.
After the site launch the recurring marketing funds were divided into PPC and SEO. We continued to make improvements to the conversion capabilities of the site, and after a short period WBEC was dominating their search terms.
Every client is different. Industry, location, and target audience all play a role in determining what our timeline and strategy will be. Our process below allows us to tackle the key elements of your marketing and foundation.
This audit allows us to look deep into your competitor's website performance to see what organic presence they have. This information is pivotal to shaping your sitemap and gaining an advantage within your industries available organic footprint. Taking hold of this opportunity could garner 1000s of visitors to your site per month.
The foundation of your business, it's messaging structure and it's aesthetic stylization choices are what speak to your key demographic. If you're spending money to get viewers on your brand and your website, then it should be built with the main goal of converting those viewers into calling and making an appointment.
If your audit & branding were accomplished successfully then your sitemap, aesthetic, and messaging will all align in a website built for conversions and speaking to your key demographic. Users will find your business and enjoy the experience of your website touchpoint. Conversions will occur and constant improvements are made!
Local listings, SEO, and PPC all play a key role in landing viewers to your site that are looking for your services and products. These initiatives take optimizations and constant improvement to get the most benefit. Our packages allow for constant maintenance and updates to your marketing and reporting that keeps you in the loop.
The businesses below are great showpieces for how our method has worked in previous iterations.
This dermatologist clinic was able to launch it's new brand and website with a shop functionality, and quickly opened multiple locations.
Their strategy involved a large focus on SEO, PPC, and email campaigns.
A business where before and after pictures truly played a key role in landing a conversion. A strong SEO foundation and a vast service page hierarchy led to an in-depth sitemap and a stunning user flow.
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The first step to moving forward is a simple consultation call where we learn more about your business and point you in the right direction. Even if we don't work together we will always be able to offer you the best path forward from our experience. We look forward to speaking with you soon!
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